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Importance of Market Understanding for Entry in India
Admin
August 31, 2020
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For many years, multinational companies along with aspiring entrepreneurs across the world have been describing India at times as ‘world’s biggest market’
Rising incomes and improving infrastructure in India along with its youth population have been key growth drivers in the FMCG sector. The urban FMCG has been the biggest contributor i.e. 55% to the overall FMCG sector in the country.