Introduction & Background

The client is a European world leader in automotive safety equipment, specializing in seatbelts, airbags, and other related products. They aimed to explore the growing market opportunities for their airbags and seatbelts in India.

Objective: Develop and implement an India entry strategy to expand the client’s presence and build a robust supply chain for their automotive safety products.

Tecnova’s Role

Market Analysis & Strategy Development

• Conducted an in-depth market analysis, covering market size, growth projections, and competitor analysis.
• Developed a tailored India entry strategy based on the findings, aligning with the client’s growth goals.

Incubation Services

• Provided essential incubation services, including accounting, administrative support, and office space for smooth operations during the initial phase.

Supply Chain Setup

• Identified and shortlisted key vendors to establish the client’s complete supply chain in India.
• Recruited a Supplier Quality Engineer and Purchasing Manager to manage and streamline the supply chain process.

Implementation Phase

• Set up the client’s supply chain by developing relationships with local vendors.
• Facilitated the hiring process to build a skilled team for managing quality and procurement.

Outcome

The client is now well-established in India, operating with 4 manufacturing facilities, effectively catering to the local and international markets for automotive safety products.

Conclusion

Tecnova’s comprehensive market analysis, strategic support, and supply chain development enabled the client to establish a strong foothold in India, driving their expansion and growth in the automotive safety sector.

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