Introduction & Background

The client is a renowned Italian sports car manufacturer operating in India through an importer/dealer. Despite its presence, the brand struggled to capture market share and was losing ground to competitors.

Objective: Evaluate the current India business model, recommend the right business strategies, and implement a plan to expand and regain market share over the next five years.

Tecnova’s Role

Market Assessment & Strategy Development

• Conducted an in-depth assessment of the Indian sports car market to quantify opportunities for the next five years.
• Analyzed competitor strategies, presence, market reach, and future expansion plans.

Target Customer Analysis

• Performed a detailed analysis of the target customer segment (high-net-worth individuals) to understand their preferences and requirements.

Demand Projection & Business Model Evaluation

• Created demand projections for the next five years using optimistic, realistic, and pessimistic market forecasts.
• Evaluated multiple business models, including legal structure options, direct subsidiary setup, and strategic partnerships.

Operational Strategy & Implementation

• Developed strategies for logistics and warehousing, imports, location analysis, and manpower requirements to ensure a robust road map for future growth.
• Assisted the client in implementing decisions related to compliance checks, dealer performance evaluation, and import processes.

Implementation Phase

• Supported the client in compliance checks and dealer performance assessments, identifying top-performing importers and dealers in India.
• Advised on the ideal logistics model for importing vehicles from Europe or Singapore, considering timelines, pricing, and regulatory requirements.

Outcome

Tecnova’s comprehensive strategy revamp provided the client with key insights into target customer needs, competitor positioning, and market potential. The implementation of the right business model and operational strategies positioned the client to expand its market share and capture opportunities in India’s growing luxury and sports vehicle market.

Conclusion

Tecnova’s detailed market assessment, customer analysis, and strategic recommendations enabled the client to realign its India operations and develop a long-term growth strategy, positioning the brand to regain its competitive edge in the Indian sports car market.