Introduction & Background

Client, headquartered in Spain, has been a pioneering leader in the olive oil industry since its establishment in 1896. Specializing in a diverse range of olive oils, Client exports its products to more than 120countries. With approximately 75% of its sales generated from international markets, the company stands as a global powerhouse in the olive oil, vinegar, walnut, olive, and almond sectors, known for its quality and extensive market reach.

‍Objective: Even with a presence in India through a distributor, Client aimed to enhance its operations in India to increase its market presence.

Tecnova’s Role

Market Research (for 6 different categories): Mapped the entire market landscape to identify key opportunities and challenges.

Organized and conducted qualitative research, including focus group discussions in key Indian cities. Gathered insights into consumer preferences, behaviours, and perceptions to tailor strategies accordingly.

Developed a comprehensive strategy to ramp up Client's operations in India, aligning with market research findings and business objectives.

Formulated a detailed business plan outlining strategic goals, operational milestones, and financial projections for Client's expansion in India.

Facilitated the incorporation of Client's office in India, navigating regulatory requirements and obtaining necessary approvals.

Led the recruitment process for key leadership positions, including the Country Head and other senior executives for India operations.

Identified and onboarded distribution partners in three major metro cities in India. Implemented an effective distribution strategy to ensure widespread market reach and product availability.

Complete Incubation Support (for Two Years) Including Bookkeeping and Accounting

Selected and partnered with vendors and service providers to ensure efficient supply chain management.

Conclusion

Tecnova's strategic initiatives played a crucial role in facilitating Client's successful market re-entry and establishment in India, strategically positioning them for sustained growth and leadership in there gion. As of 2023, Borges India has achieved impressive net sales of USD 20 million and secured its position as the leading brand in India's Olive Oil market.