Introduction & Background

The client is a leading Spanish elevator door manufacturer, supplying globally to key elevator companies. Previously, the client sold its products in India through a distributor arrangement. Encouraged by the growing market potential, the client aimed to establish a manufacturing facility in India, with 80% of the production for the domestic market and 20% for exports.

Objective: Set up a manufacturing facility in India to tap into the growing domestic market and explore export opportunities.

Tecnova’s Role

Location Analysis & Business Planning

• Conducted a comprehensive location analysis focusing on capital and operating costs, manpower availability, and regulatory issues.
• Developed a detailed business plan to ensure smooth market entry.

Recruitment & Team Building

• Hired the India start-up team, including four key executives such as the country manager and the sales team.

Regulatory Compliance & Company Incorporation

• Obtained all necessary government approvals for incorporating the company and facilitated the commencement of operations.

Implementation Phase

• Set up the manufacturing facility in South India.
• Ensured seamless hiring of a high-performing sales team to achieve the client’s ambitious targets within a short period.

Outcome

The client successfully began operations in 2011, positioning themselves effectively in the Indian market through a strategically located manufacturing facility and an efficient sales team.

Conclusion

Tecnova’s end-to-end support enabled the client to establish a strong manufacturing presence in India, ensuring both domestic market growth and export potential.