Introduction & Background

Client is a global leader in bacteriology swabs, viraltransport media, and molecular transport systems.

Objective: Assess opportunities in Southeast Asian countries and develop a three-year business plan.

Tecnova’s Role

Market Analysis

Assessment of addressable market size for targeted segments.

Stakeholder Engagement

Conducted face-to-face meetings with healthcare stakeholders.

Competitor Analysis

Mapping, profiling, and analysis of major competing players' operations, local and foreign.

Customer Profiling

Identification and profiling of leading hospitals and diagnostic chains currently using or potentially interested in Client's products.

Regulatory Compliance and Business Planning

Regulatory analysis for each target market.

Development of a business plan recommending prioritized countries for market entry.

Strategic Recommendations

Advised prioritizing countries and appointing Country Managers.

Recommended obtaining regulatory approvals by incorporating legal subsidiaries in key markets like Singapore and South Korea.

Provided recommendations on product positioning and pricing strategies.

Outcome

Based on recommendations, Client's focused on entering the Singapore market first, followed by South Korea.

Country managers appointed to spearhead market entry initiatives.

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Conclusion

Tecnova's strategic guidance enabled Client to prioritize target markets and develop a focused market entry strategy.

Initial focus on Singapore and South Korea demonstrates a strategic approach to market entry.

Continued efforts in regulatory compliance and strategic planning are crucial for long-term success.

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