Introduction & Background

The Client is a renowned manufacturer of commercial vehicle systems headquartered in Germany. As a global leader in the trucking industry, Client specializes in safety-related systems for tractors, semi-trailers, and trailers. With sales offices and production facilities spanning over 20 countries, the company boasts a robust presence in the international market, with annual sales exceeding Euro 1.2 billion.

Objective: The Client aimed to launch operations in India, deciding between Greenfield or Joint Venture options. Engaging with customers and vendors, the company focused on defining an effective market strategy.

Tecnova’s Role

Tecnova played a crucial role in assisting Client in several key aspects:

Structure and Strategy Finalization:

Conducted further meetings with Client's Indian vendors to solidify partnerships and supply chain arrangements.

Conducted location analysis and site selection to identify optimal locations for Client's operations in India.

Prepared a comprehensive business plan outlining strategic objectives and operational targets for the next three years.

Setting up Indian Company and Operations:

Obtained FIPB approval for company establishment.

Assisted in incorporation, executive recruitment, and vendor acquisition.

This ensured Client's strong foundation in India, aligning strategy, compliance, and execution.

Conclusion‍

Upon Tecnova's recommendation, Client opted to establish its manufacturing subsidiary in India, signifying a strategic move towards enhancing its presence in the region. This decision underscores Jost's commitment to leveraging India's potential as a key market for its products and services.

By choosing to set up its own subsidiary, Client ensures greater control over its operations, allowing for tailored strategies and streamlined decision-making processes. This move not only strengthens Jost's foothold in India but also positions the company for long-term growth and sustainability in the dynamic Indian market.

Tecnova's guidance has played a pivotal role in Client's strategic decision-making process, providing invaluable insights and recommendations that align with Client's objectives and market aspirations.