Introduction & Background

 For over 30 years, Client has been providing sustainable health solutions to enhance the quality and life expectancy of patients with functional disorders, risk factors, or chronic diseases. Client's employs 300 people across five sites in France and operates in 35 countries, including six subsidiaries in Spain, Benelux, Italy, Switzerland, Germany, and Sweden.

Objective: To gain a comprehensive understanding of the Indian market for Client's products, enabling informed decisions on the go-to-market strategy and execution for successful market entry.

Tecnova’s Role

Tecnova played a pivotal role in Client's Indian market entry strategy:

Conducted Market and Competitor Analysis, assessing the size of the target segment and analyzing major competitors' operations.

Provided Pharmacy Chain Profiling and Regulatory Analysis, offering insights into the legal landscape and mapping leading pharmacy chains.

Offered Market Insights and Strategic Recommendations, identifying key regions, advising on product positioning and pricing, and designing distribution and supply chain strategies.

Additionally, Tecnova facilitated Client's Distributor Partner Search:

By Identifying and Shortlisting 9-10 top contenders as well as providing support in negotiating and appointing the most suitable distributor(s), ensuring arobust market entry strategy for Client's.

Conclusion

Tecnova's in-depth market analysis provided Client's with a clear understanding of the Indian market landscape, including competitor operations, regulatory requirements, and the total addressable market.

Leveraging Tecnova's strategic recommendations, Client's devised a customized market entry strategy, focusing on key regions, optimal product positioning, pricing strategies, and a well-defined distribution and supply chain layout.

With Tecnova's assistance, Client's meticulously evaluated potential partners and distributors, ultimately finalizing a suitable partner for entering the Indian market.

Tecnova’s support empowered Client to make informed decisions and execute a robust strategy, setting the stage for a successful entry into the dynamic Indian market.