Introduction & Background

 Founded in 1932, Client is an Australian leader in natural health solutions. Operating in over 13 markets, with headquarters and a state-of-the-art manufacturing facility in Australia, and offices in Southeast Asia and China, Client is now a wholly-owned subsidiary of Kirin Holdings.

Objective:  Client sought Tecnova's assistance to analyze the retail pharmacy landscape in the top4-5 cities of India, identify a suitable distribution partner, establish awholly-owned subsidiary, and register products with the FSSAI.

Tecnova’s Role

Market Assessment: Studied the potential and sales of nutraceutical products and clarified the addressable market size for Client's products. Assessed market demand and preferences and evaluated the product portfolio for market suitability.

Regulatory Analysis: Conducted an in-depth analysis of regulatory requirements.

Opportunity Assessment: Created a business plan to prioritize focus cities and outline next steps.

Distributor Mapping: Identified and mapped potential distributor partners.

Company Incorporation: Helped establish a wholly-owned subsidiary in India.

Executive Hiring: Supported the recruitment of key executives for the Indian market.

Strategic Recommendations: Advised on product positioning and pricing to optimize market entry and growth

Conclusion

Tecnova advised Client to focus on the Indian market due to potential opportunities and market dynamics.

Client acted upon Tecnova's recommendation and decided to prioritize the Indian market for expansion.

Client proceeded with the incorporation of its company in India, establishing a legal presence in the country.

Following the incorporation, Client recruited executives with expertise in the Indian market to lead their operations effectively.

With the necessary legal framework and leadership in place, Client commenced its operations in India, aiming to capture market share and establish a strong presence.